How to Make Your Art Priceless - Art Tutorial

David Choe: Neverland Readymade—From PSA 0 to Priceless

Imagine a renegade slipping into Neverland with a fistful of Sharpies and a taboo appetite for value-inversion—that’s the crackling voltage of David Choe’s latest studio confession. Filmed in raw, no-budget psychodrama (“shot by nobody, edited by intuition”), he kidnaps a Holy-Grail MJ action figure and slathers it in unicorn-hair pigments, converting PSA-10 commodity fetish into a neo-readymade worthy of the most subversive white cube.

Art Journey Map
00:00 – Introduction: Breaking Art Rules
00:29 – From Street Hustler to Artist: Dave’s Origin Story
01:10 – Neverland Encounter: Meeting Michael Jackson
02:20 – Destroy to Create: Rare Collectibles as Canvas
02:45 – Transforming Possessions into Priceless Art
03:51 – Spiritual Apology to MJ
05:40 – Toy Customization Ritual
06:56 – Artistic Intuition and Finishing Touches

The ghost voice of Michael Jackson hovers like a trickster familiar while Choe smears neon hieroglyphs—symbols pilfered from lucid dreams—across plastic and porcelain. Rules dissolve; provenance is torched; intuition becomes the only law.

Where the canon once idolized mint condition, Choe exalts wear, tear, and psychic graffiti. His ritual is as much séance as sculpture: shame transmuted into fluoro glaze, childhood idols flipped into effigies, depression outrun by the sheer joy of ruining what can’t be ruined.


Value Vandalism: Destroying provenance as a catalyst for new capital

Spectral Collaboration: Channeling icons when mentors are ghosts

Intuition over Technique: The artist as medium rather than maker

PSA 0 Aesthetics: Celebrating the artifact that’s lived a life

Post-Graffiti Relics: From freeway overpasses to collector glass cases

For licensing inquiries or spiritual consultations, leave an incantation in the comments.

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David Choe is an American artist, musician, and former podcast host from Los Angeles. He has produced his own talk show called The Choe Show on FX Networks, and has appeared on various other shows such a The Joe Rogan Experience, the Rich Roll podcast, and Tiger Belly.

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