Use better Amazon product images to grab consumer attention & sell more - lifestyle photographs

What is “lifestyle imagery” and what does it do for a company selling on Amazon? Find out 👇

Beyond the main product photographs, Amazon gives brands the opportunity to highlight how their product can benefit the consumer and, crucially, who your consumer is, through the Enhanced Brand Content or A+ feature which offers the option to add lifestyle images.

Photographs and infographics do not simply highlight product features. Rather, they help your customers:

– Recognise themselves as your target market on Amazon
– Understand your product on Amazon in relation to other competitors in the segment
– Identify themselves as your ideal customer on Amazon through images
– Trust your product will look and function like you say it will
– Choose your product as the answer to their needs and solution to their problem

From this perspective, a complete set of product imagery, including lifestyle images, is no longer "creative", "marketing" or nice to have. Imagery is a key investment in market positioning on Amazon.

To hear all about how Eleanor helps Sell Beyond's clients build a better Amazon, check out the Blog page here https://www.sell-beyond.com/interview...

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