How to Use Account-Based Marketing (ABM) in LinkedIn Ads Like a Pro

🎯 Mastering Account-Based Marketing on LinkedIn Ads | Cold Prospecting to Funnel Nurturing

In this video, discover how to unlock the full potential of Account-Based Marketing (ABM) using LinkedIn Ads.

Whether you're targeting cold prospects, nurturing warm leads, or excluding current customers and competitors - this step-by-step guide walks you through everything:

✅ How to upload account lists (CSV) and create matched audiences
✅ Segmenting audiences by funnel stage (cold, opportunity, engaged)
✅ Excluding customers, competitors, or high-frequency companies
✅ Using native LinkedIn targeting filters (job titles, functions, skills)
✅ A/B testing ABM vs. native targeting for better optimization
✅ Creating dynamic audience lists based on impression caps and engagement
✅ Measuring company-level performance: paid clicks, impressions, conversions, leads

💡 Bonus: Learn how to use the Companies Tab and Engagement Levels to create retargeting or exclusion lists that keep your campaigns fresh and cost-effective.

🔁 If you're running B2B LinkedIn ads and want to align your marketing with sales accounts, ABM is the strategy you can’t afford to miss.

👇 Don’t forget to like, subscribe, and comment with your questions!

📌 Timestamps
00:00 – Introduction
00:09 – Cold prospecting with ABM
00:20 – Exclusion lists: customers & competitors
00:33 – Nurturing warm leads
00:49 – A/B testing with native filters
01:17 – Uploading account lists + filtering by job titles
01:35 – Measuring company-level engagement
02:21 – Creating quick audiences
03:17 – Summary of ABM strategies

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