How to Create Brand Awareness With No Budget

Once you’ve started a business, how do you actually get people to know about your brand and what you offer, so that when they’re ready to purchase, they’ll think of you?
By creating brand awareness!

Brand awareness is a key way to put your business in front of thousands of new customers - without spending any money.
When we talk about brand awareness, we’re referring to the extent your business is present in the minds of consumers, so that when they’re ready to make a purchasing decision, they’ll think of you.
This means that people have to know your business exists, but you also have to be aware of what it is you sell or create, and how you make them feel.

The “not-so-secret” secret to creating brand awareness is getting people to come in contact with your brand multiple times. It doesn’t take one exposure, or two, or even three; a lot of experts say that on average, someone will need to see you between seven to eight times before they even begin to register you as an option.

What’s important to know is that the more familiar people are with your brand, the more they will come to trust you. So how do you get that continuous exposure - without spending a ton of money?
The good news about building brand awareness is that you don’t need any money to get started!
Watch the video for some of the key brand awareness strategies that have been used by small businesses since the beginning of time.

Specifically, we’ll cover:
[00:16] - Creating and distributing content. This is an essential component to all of the brand awareness strategies we’re going to talk about: Finding a balance between content and distribution.
[01:11] - Becoming active on social media. Brand awareness isn’t about trying to make the sale; it’s about connecting with people in a way that makes you memorable to them and enjoyable.
[01:56] - Reach out to micro-influencers. Look for accounts with feeds that your target audience would identify with.
[02:37] - Set up email automation. Create a lead magnet on your website, and then start building relationships with your audience through your email list.

To learn more about how to build brand awareness on a budget, check out our blog post:
https://www.tailorbrands.com/blog/bra...

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