Filters OFF Ep12: Raksha Jain on Attribution, CAC Wins & Fighting Click Fraud | Moneyview

Welcome to Episode 12 of Filters OFF – where real marketers talk real results.

In this episode, we sit down with Raksha Jain, Strategist at Moneyview, and her clarity on attribution, CAC reduction, and affiliate scaling is something every growth team needs to hear.

✅ Brand Safety: “If your brand is misused, it’s not just media—it can become legal.”
✅ Attribution Woes: “We’re still tracking impressions when we should be tracking conversions.”
✅ Click Spamming Explained: A fun, simple breakdown of how fraud hijacks last-click credit (and drains budgets).
✅ Affiliate Growth Story: “Scaled from 0 to 30%. CAC reduced drastically. Even our investors noticed—and it’s thanks to mFilterIt.”

🎯 Final POV:
Right attribution is everything in 2024.

🎙 Hosted by Varun Mathur\
📍 Shot at AdTech Delhi

📢 Subscribe & Follow for weekly episodes:
🔹 LinkedIn:   / mfilterit  
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🔹 YouTube:    / @mfilterit  

💬 What’s one thing you wish more marketers understood about attribution? Tell us in the comments 👇

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