How do I launch a workshop from scratch?

ow do you launch a workshop from scratch—without a big list, fancy tech, or costly mistakes?

In this insightful interview, Janelle Anderson sits down with Elisa Boogaerts to break down the real workshop launch strategy entrepreneurs are using right now to go from idea to fully booked sessions. If you’ve ever wondered whether your expertise is “enough,” or felt stuck trying to turn knowledge into income, this conversation will give you clarity and confidence.

✨ Why listen?
Elisa has helped entrepreneurs successfully design and launch workshops from zero—no massive audience required. Together, Janelle and Elisa walk through what actually works, what to avoid, and how to launch in a way that feels aligned, simple, and sustainable.

🎯 In this episode, you’ll learn:

How to launch a workshop from scratch step by step

How to choose a workshop topic people will pay for

Whether your workshop should be free or paid

How to validate your idea before you invest time or money

Simple ways to fill seats without burnout or pressure

👉 You can keep overthinking and waiting for “the perfect time”…
or you can use a proven workshop launch framework that reduces risk and helps you start now—with what you already have.

This interview is perfect for entrepreneurs, coaches, consultants, and creators who want to launch their first (or next) workshop with clarity, confidence, and results.

🔔 You don’t need more credentials—you need the right launch strategy.

If launching a workshop feels overwhelming, this conversation will show you how to move forward without wasting time, money, or momentum.

Starting 2026, this video guides new coaches on developing an effective launch strategy for their coaching business. We discuss the essential components of a robust plan, including how to start a coaching business and grow your coaching business. A key aspect is establishing revenue projection and leveraging effective goal setting to ensure success in the online coaching business sphere.

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