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How Starbucks and Nescafé Conquered Japan’s Tea Culture
Автор: Wonder Path
Загружено: 2025-09-20
Просмотров: 95
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Japan was once the land of tea ceremonies and matcha rituals…
But today, coffee is everywhere: vending machines on every corner, Starbucks cafés buzzing with students, and Nescafé cups in offices and homes.
How did Japan, a nation with centuries of tea tradition, become one of the world’s biggest coffee consumers?
In this video, we explore:
The invention of canned coffee by UCC in 1969
Starbucks transforming cafés into “third places”
Nescafé shaping taste memory and daily rituals
The rise of Japan’s third-wave coffee culture
This is not just a story of coffee—it’s a story of how culture changes.
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