Garrett Gafke - Mitek | Customer Expectations Around Identity and Trust | Innovator Series
Автор: Mitek Systems
Загружено: 2026-01-21
Просмотров: 1
In this video, Garrett Gafke, Chief Operating Officer at Mitek, shares why taking a holistic view of the customer experience is critical as expectations around digital identity, trust, and fraud prevention continue to evolve.Garrett explains how organizations can reduce customer friction while maintaining strong security by leveraging AI-driven identity verification and shifting from a device-based approach to a person-centric identity model.
Key topics include:
Balancing security and seamless customer experience
How friction impacts trust and conversion
The role of AI in identity and fraud prevention
Why person-centric identity matters more than ever
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#digitalidentity #fraudprevention #customertrust
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