Stop Playing It Safe: Lessons from the Frontlines of PR and Marketing

Stop letting safe marketing tactics stall your business growth. Watch this video to learn how to navigate the messy realities of PR, podcasting, and content strategy so you can get better results this year. Subscribe to our channel for more actionable tips on scaling your brand.

In this episode, we share real stories from our careers in PR and marketing to help you move past common growth blocks. You will find out why your current content might be slowing down your sales pipeline and how to manage a team of stakeholders without losing your mind. We also break down what it actually takes to produce a professional show and how to land media mentions that actually move the needle. Whether you are a founder or a marketer, these insights will help you focus on the tactics that drive real ROI.

Key Takeaways:
-Establish a "Pecking Order": Prevent too many hands in the content by defining exactly who has the final say on content before you start production.
-Focus on Message-Fit: Land major media coverage by keeping your pitches short and aligning them perfectly with what the reporter needs right now.
-Shift to Bottom-Funnel Assets: Stop relying solely on top-of-funnel blog posts; create visual case studies and rollout guides to move leads through your pipeline.
-Professionalize Your Podcast: Avoid the trap of DIY burnout by utilizing a third-party production team to handle the complex choreography of editing and distribution.
-Take Calculated Risks: Break through the noise by testing bold, creative stunts that align with your core brand proposition.

Which of these marketing hurdles are you facing right now? Leave a comment below and let’s discuss how to fix it! If you found this helpful, please like the video and share it with a fellow entrepreneur.

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CHAPTER MARKERS:
00:00 Introduction and New Year’s reflections
01:07 Lessons from starting a new agency
02:59 The reality of podcast production and audio equipment
06:06 Why most podcasts fail (and how to fix yours)
10:46 Secrets to landing top-tier media pitches
16:00 How to manage too many stakeholders and opinions
22:38 Taking risks: Should you try a creative marketing stunt?
28:53 Moving beyond white papers to close more deals
33:01 Why short-form video is essential for B2B brands
35:55 Tips for executive visibility and overcoming media nerves
40:40 How to conduct a content audit that reveals hidden gaps