‘Towards A Dream’ with Louis Vuitton at Shanghai Hongqiao International Airport (English)

In September 2022, French luxury house Louis Vuitton unveiled a powerfully immersive brand campaign dubbed ‘Towards A Dream’ at Shanghai Hongqiao International Airport in partnership with JCDecaux Momentum Shanghai Airport Advertising Co.

Louis Vuitton described the campaign, evocatively captured by photographer Viviane Sassen, as “A continuation of an enduring quest and perennial voyage towards imagination, freedom and discovery.

“Travel transcends the physical, dreamlike landscapes encounter a spirit of youthful wonder, and self-discovery becomes a personal journey,” the company added. This short film captures the impressive impact of the campaign.

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