Self-service insights drive rapid response times for BT Group

BT Group is the UK’s leading fixed and mobile communications provider.

The company’s consumer division was looking for new ways to deliver analytics and reporting to further support its ability to make decisions and implement strategy. It selected Qlik analytics to maximize the value of its data and support the business into the future.

The self-service capabilities offered by Qlik are gaining growing numbers of users, and BT Group’s consumer division is now looking to move to Qlik Cloud Analytics and to adapt tools such as Qlik Predict and Insight Advisor.

Watch to see how reporting tasks that previously took days are now completed in seconds, giving analysts and senior staff time to focus on acting on the insights gained instead of simply processing and preparing data.