A College Sports Legend Reflects: Kevin White, former Duke AD & Author of "The Good Sport"

If you’re paying attention to the business of college sports today, it’s hard not to be overwhelmed by all the so called experts telling you they have the answers to what’s going to happen next. In this attention economy, loud and outrageous voices often win the day. It’s exhausting.


When you talk to Kevin White (https://meetkevinwhite.com/website/ke...) , though, it’s an opportunity to break through all that noise and hear from someone who has almost always been in “the room where it happened”.


White’s career in college sports is legendary, to put it mildly. The long time Athletic Director shaped college sports programs at stops including Tulane, Arizona State, Notre Dame, and (ultimately) Duke University, where he spent 13 years guiding the Blue Devils.


In his characteristic straightforward style, White provides insights about the state of college athletics and the lessons he’s learned along the way, many of which can be found in his recently published book, “The Good Sport (https://www.amazon.com/Good-Sport-Kev...) ”. We go into his career, his evolved opinion on NIL, the role of the NCAA in the future of college sports, and why he thinks now more than ever is the time to lean in on DEI in college sports. We’ll also find out how his thumbs are feeling after writing “The Good Sport” entirely on his iPhone.


ABOUT THIS PODCAST


The Sports Business Conversations podcast is a production of ADC Partners (https://ADCPartners.com) , a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.


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Dave Almy (  / davealmy  ) brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners (https://ADCPartners.com) .


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