How Reckon got 10x more responses using Typeform | Typeform Customer Story

Reckon, an Australia-based accounting software, knew they needed to hear from their customers to validate their business strategy. While they were able to rely on various customer engagement touch points, they still weren’t getting the full picture. That's when they discovered Typeform.

We caught up with Kelly Jennings, Head of Research & Design, and Kristina Hedberg, Product Designer, to learn how they used Typeform to launch their annual customer feedback survey.

See how Reckon got 10x more responses than expected, and how they used these insights to inform their business strategy.

00:00 Intro
00:29-01:24 Why were you in the market for a survey tool?
01:25-01:50 What made you decide on using Typeform?
02:00-03:48 How did you go about planning the survey?
03:49-05:23 Can you tell us about the launch of the survey?
05:24-07:31 What were you hoping to learn from your customers?
07:32-08:09 What impact has the survey had on the business?
08:10-9:04 What impact has Typeform had on your research efforts?
09:05-10:41 What advice would you give to someone doing a similar survey?
10:42-11:47 What will you do differently next time around?

Check out the Reckon's Customer Story here: https://www.typeform.com/blog/how-rec...

For more stories about how customers use Typeform, check out the Typeform Community: https://community.typeform.com/custom...

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