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Principles of Marketing (MKT121) - Module 1.1
Автор: Jhim Calizo Caballero
Загружено: 2020-09-19
Просмотров: 59546
Описание:
Principles of Marketing - MKT121
This is a recorded session of our online class uploaded here in youtube for academic purposes.
Module 1.1 covers the following topics:
-Definition of Marketing
-Goals of Marketing
-Traditional and Contemporary Approaches to Marketing
Content Sources:
-Asian Institute of Computer Studies Module for G12 - ABM
-Principles of Marketing by Real So and Oscar Torres
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