How Google’s (Not So) Helpful Content Update Hit Jamie IF and How He Came Back From It

Join us on the Market Movers podcast as we sit down with Jamie IF, the affiliate-turned-SaaS operator who went from a $1.5M exit LOI to an HCU wipeout—then rebuilt with Answer Socrates, AffiliateFinder.ai, and Endorsely. Jamie breaks down why HCU forced him to become a real full-funnel marketer, how he structures lean engineering teams that ship fast, and the network-effects moat that actually matters in 2025.

Key Highlights of Our Discussion:
★ What really happened after the 2023 Helpful Content Update—and 5 months of trying to recover
★ The stack: Answer Socrates, AffiliateFinder.ai, Endorsely—and how each solves a different growth bottleneck
★ Why he chose enterprise-grade UX, data moats, and ABM over cheap “vibe-coded” apps
★ How brands should prep for LLM-driven discovery with affiliates, creators, and omnipresent brand mentions

Don’t miss this brutally honest playbook for rebuilding after HCU and scaling performance-driven SaaS.

#SEO #SaaS #AffiliateMarketing #AI #HelpfulContentUpdate

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