Communicating Scientific Information to Various Audiences to Reduce Health Inequities

Webinar from June 27, 2024

Learning objectives
Participants in this talk will learn about how to best transfer scientific information to lay audiences, including policy makers and community at large, in culturally- and language-specific ways.
Participants will be able to describe at least one project that best communicates scientific information to raise awareness or change behaviors with the aim of reducing health disparities.

About the Speaker
Dr. Lourdes Baezconde-Garbanati is Associate Dean for Community Initiatives at the Keck School of Medicine of the University of Southern California. In 2023 she was appointed by the President of the University as Distinguished Professor in Population and Public Health Sciences at the University of Southern California. She is the Associate Director for Community Outreach and Engagement at the USC Norris Comprehensive Cancer Center, and Director of the Center for Health Equity in the Americas in the Dept. of Population and Public Health Sciences, and Associate Director of the Southern California Center for Latino Health, a joint venture between USC and Children’s Hospital Los Angeles (CHLA). Dr. Baezconde-Garbanati has worked with Hollywood, Health, and Society, with the USC School of Cinema and the Annenberg School for Communication and Journalism in multidisciplinary projects. One of those is the award winning “Tamale Lesson”, a video-based intervention that has transformed the way we deliver cancer knowledge through narrative to populations. She is also the Director of Es Tiempo, another award-winning public health cervical cancer screening campaign that utilizing the stunningly beautiful blooming of the jacaranda tree to deliver culturally specific messages on cervical cancer to Hispanic communities. Other communication campaigns include developing other films, i.e., “Of Reasons and Rumors” for Latino audiences, “Granny’s Birthday” for African American audiences and “Team Player “ with a focus on parents and children) to inform communities on COVID-19. She is also the creator of “Stay Connected Los Angeles”, working with 11 Latino muralists and artists to develop culturally specific art and messaging to Latino audiences. Dr. Baezconde-Garbanati holds five academic degrees and speaks multiple languages. She earned an MPH and a PhD in public health with an emphasis in Community Health Sciences from the University of California, Los Angeles (UCLA). She holds a master’s degree in medical psychology from the Universite Catholique de Louvain. She conducted her undergraduate studies obtaining a dual degree in clinical and industrial psychology at the Universidad Nacional Pedro H. Urena in Dominican Republic. She is highly recognized nationally and internationally in her field and has won numerous prestigious awards and recognitions for her work, including the Los Angeles City Attorney’s Office and City Council Citizens Award, the Humanitarian of Hope award for her work on cancer, from the Celebrate Life Ministry, and the Hands of Hope award from the Lazarex Cancer Foundation. She may be reached at baezcond@usc.edu.

About the ISD Webinar Series
The Investigator Skills Development (ISD) Webinar Series is presented by the Investigator Skills Development Unit (ISDU) of the UCSF Research Coordinating Center to Reduce Disparities in Multiple Chronic Diseases (RCC-RD-MCD).

Co-Sponsored by CAPS Town Hall and the CAPS Implementation Science and Health Systems (ISHS) Core

ISDU Director: Mandana Khalili, MD, MAS, Professor of Medicine, UCSF, Chief of Clinical Hepatology, San Francisco General Hospital

ISDU Co-Director: Edwin Charlebois, PhD, Professor of Medicine, Division of Prevention Science, UCSF

Learn more at https://health-equity-action.org