Live with Glennda Baker Talking Zillow Lawsuit and Making Videos | Today with Jared James Ep. 138

On this episode I sit down with the queen of real estate video, Glennda Baker, to talk about the recent lawsuit against Zillow and what it means and talk about her process making videos and how she started.

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Chapters:

00:00:00 Intro
00:04:30 The Zillow Lawsuit: Breakdown & RESPA Violations
00:09:16 Glennda's History with Zillow (Agent Advisory Board & The 2018 Meeting)
00:14:48 The Data Problem: Follow-Up Boss, The Super App, and "We Paid Them to Access Our Data"
00:19:07 Ad
00:20:29 "They're Bullying Us": Steering, Scoring, & Agent Liability
00:29:30 The "App Store-ification" of Real Estate (Tinder vs. eHarmony)
00:36:11 Ad
00:38:05 Stealing Your Data (Inspections, Disclosures) & The "Genius" of the Abusive Relationship
00:43:20 Glennda's Prediction: Agents Will Be Sued Next
00:46:16 This is an Opportunity for Agents to Curate the Narrative
00:49:28 The Queen of Video: Glennda's Origin Story (The Tipping Point)
00:55:23 Nerves, Authenticity, & Why "Relatable" Videos Win
00:58:42 Visibility Over Virality; 2026 is About "Findable" vs. "Followed"
01:02:54 Ad
01:04:32 Glennda's Content Process & Using AI for Findability
01:11:25 Rapid Fire: The All-Female Team & Live Events
01:17:10 How to Follow Glennda (and Dancing for Alzheimer's)
01:18:29 Outro