Ancient Design Futures: Terracotta

Ancient Design Futures is a living archive of design stories showing how traditional technologies, materials and practices are inspiring contemporary designers to shape a new environmental consciousness. The first film in the series, concept by Jane Withers Studio and film by The Standard Images Co. commissioned by the British Council will be presented at Hyderabad Design Week.

Ancient Design Futures: Terracotta focuses on the resurgence of terracotta, showing how pioneering contemporary practitioners such as Delhi-based Ant Studio are experimenting with this versatile and low-cost material and exploring environmental applications for terracotta’s natural evaporative cooling properties.