Frieda's Insights: Strategy 24 – Borrow a Road to Conquer Guo 假途代虢 | Sun Tzu’s Art of War

Welcome to Frieda's Insights! In this episode, we unravel Strategy 24: Borrow a Road to Conquer Guo (假途代虢) from Sun Tzu’s Art of War. This brilliant tactic highlights how to leverage someone else’s resources or trust to achieve your goals—but it’s a double-edged sword.

Modern Examples:

Tech Partnerships: How big firms use startups’ innovation, then compete against them.
Streaming Wars: Netflix’s rise using Disney’s content before Disney launched its own platform.
Corporate Mergers: Rivals dismantled under the guise of synergy.
Frieda’s Insight: Collaboration can easily turn into exploitation. Strategy without ethics risks long-term trust. Learn how to apply this principle wisely in business and life.

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