When NOT to Build in Public

Building in public is a popular trend in entrepreneurship. However, it may not always be the best approach. Entrepreneurs should consider their personality traits, the nature of their business, and their competitive advantages before deciding whether to adopt this approach. Building in public is about generosity, transparency, and community, and can be a powerful way to gain customers' trust, build a brand, and grow a business if these values align with the business model and personal style — but not always.

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The video:    • When NOT to Build in Public  

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