Noah Springer covers the journey from the Family Farm to C Suite at an S&P 500 company!

What drives someone to go ride a bicycle hundreds of miles in a single day? And how did a kid from a farm in Central Illinois end up on a mission trip in Guatemala and eventually in Salt Lake City, Utah?

I'm sitting down with Noah Springer, the Chief Strategic Officer of Extra Space Storage, for a candid conversation about his unique journey into the self-storage industry and his life outside the office.

Noah shares the story of how he joined Extra Space in 2005 just as the company was making a "monumental" leap by acquiring Storage USA. He discusses the intense growth and scale that followed and how Extra Space was able to maintain its core culture and values, which he believes are the most important things.

We also dive into:

The "Integrity" and "Golden Rule" that define Extra Space's culture.

The "ubiquitous" strategy of treating every store as an Extra Space store, no matter who owns it.

The COVID-era pricing strategy and the true reason for the increased ECRIs (Estimated Completion Return Intervals) that some customers felt was "too much".

The philosophy behind the company's bridge lending program and how it was created to solve a market gap for their partners.

The lessons of his mission trip and how he owes his success to those who haven't had the same opportunities.

The drive behind his ultra-endurance racing and how it keeps him pushing for the "next" goal.

Chapters:

00:00 Introduction
01:07 Journey into Self Storage from a Farm in Illinois
03:17 Life-Defining Lessons from Guatemala
05:46 Extra Space's Culture and Integrity
08:39 The Pricing Strategy and ECRIs
13:28 The Story of Extra Space's Massive Growth
18:51 Bridge Lending and Partner Trust
23:05 Motivation and Endurance Sports
27:01 The Most Powerful Life Lesson

Connect with Thaddeus Campbell:
Email: [email protected]
Website: https://s3.partners/
LinkedIn:   / itsthadcampbell  

Connect with Noah Springer:
Email: [email protected]
Website: https://www.extraspace.com

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