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The Internet is becoming more and more personalized every day, and so are the businesses that are based on it. eCommerce has embraced AI, Big Data, personalized advertising and marketing automation; and companies like us are constantly developing personalization software that help eCommerce businesses in customizing their websites and make them more customer-friendly.
Any software which enables your eCommerce website to render personalized content to cater to the preferences and requirements of your customers can be coined a personalization software. This software can be an extension, a plugin, an email marketing software or a marketing automation tool. The sole objective of such a personalization software is to increase certain metrics of the eCommerce websites such as revenue, conversion rate, loyalty and average order value.
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