Give us 10 minutes and we'll tell you why Storytelling's broken

Everyone in sales and marketing is shouting “tell your story” — but what if that advice is completely backwards?
In this video, Jack Frimston and Zac Thompson break down why the storytelling hype has gone too far, and why the real power in sales comes from understanding the prospect’s story — not forcing yours.
Here’s what you’ll learn in the next 10 minutes:
✅ Why the “just tell your story” trend is broken
✅ The difference between marketing stories vs. sales conversations
✅ How to flip the mirror and uncover your prospect’s story
✅ A live cold-call role play showing depth over surface pitches
✅ The psychology behind why recent examples matter (heuristics bias)
✅ How to use story-driven questioning to find the real pain
If you’re tired of surface-level pitches and want to learn how to sell like a therapist — this is for you.
📖 Want to go deeper? Grab our book Sales Is Therapy here: https://amzn.to/3L0mD2h
And don’t forget: drop the weirdest YouTube comment you can think of. The funniest three get a £50 gift card each.