Model With Down Syndrome Challenges Beauty Stereotypes

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THE first model with Down Syndrome to front a beauty campaign is hoping to shake up the industry and prove that “beauty belongs to everybody.” Katie Meade is the first to admit that people with Down Syndrome, as well as other disabilities, are largely absent from the beauty and fashion industries - and she’s determined to change it. The 33-year-old made history last year when she became the first ever model with Down Syndrome to be the face of a beauty brand and her career - both as a model and as an ambassador for people with learning disabilities - continues to grow. Growing up, Katie loved putting on different outfits and playing with lipstick, and had always dreamt of becoming a model but it wasn’t something she believed would ever happen to her. Now that it has, Katie is passionate about encouraging other people – whether they have a disability or not – to consider themselves worthy of a place in the beauty and fashion industry.

Videographer / director: Rachel Mummey
Producer: Nathalie Bonney, Ruby Coote
Editor: Sonia Estal

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