FOF 144 | Measuring The Invisible Culture with Simone Vascotto.

Today on The Future of the Future, we’re joined by someone who embodies the intersection of creativity, entrepreneurship, and human-centered innovation: Simone Vascotto.

Simone is a founder, builder, and global thinker whose work spans branding, marketing, human capital, and now, through his latest venture, HumanaQ, the future of how organizations understand and empower their people.

His journey has taken him across industries and across borders, shaping a unique perspective on what it really takes to create companies that are both meaningful and sustainable.
In this conversation, we will dig into the origins of HumanaQ, the milestones that shaped Simone's career, and the lessons he’s learned about balancing passion and skill with financial sustainability.

It’s a conversation about culture, vision, discipline, and what it means to build with intention in a world that’s constantly changing.

Simone, thank you so much for being here!

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00:00:00 Introduction and guest Simone Vascotto
00:01:10 Simone’s background and entrepreneurial journey
00:03:20 What HumanaQ is and the problem it solves
00:06:10 Culture in M&A: why people matter more than numbers
00:09:40 Visible vs invisible culture and behavior analysis
00:12:50 Measuring culture with AI and behavioral data
00:16:05 When culture can make or break an acquisition
00:18:45 Vision, teams, and key entrepreneurial milestones
00:22:10 Passion, skill, and financial sustainability in startups
00:25:40 Marketing, branding, and positioning a niche product
00:28:40 Why running two startups at once doesn’t work
00:31:10 Global experience and building an international mindset
00:34:20 Leadership, culture design, and final reflections
00:37:08 Closing and farewell