How to Transition into UX Design : A Step-by-Step Guidance from an Award Winning UX Expert

Dubai Series : Episode 2

Arya D S is an Award-winning Lead UX Designer from Dubai with over a decade of design experience. She has collaborated with over 40 clients across the globe, including high-profile initiatives like Apple + IBM Enterprise partnership. Arya is one of the first 10 IBM iOS Specialist Badge Holders worldwide and won an impressive Eight Service Excellence Awards.

She is currently leading the UX design practice for lending and payments at Mashreq Bank and has crafted stellar experiences in credit cards, loans and payments, earning the bank prestigious accolades for customer experience. Her remarkable contributions have also been recognized with Mashreq's highest honors, including the CEO's Club and Al Safwa Awards—each received twice.

Resources mentioned by Arya :

UX Mint Course : https://www.uxmint.in/

Nielsen Norman UX Certification : https://www.nngroup.com/ux-certificat...

Research Based Articles on NN Group : https://www.nngroup.com/articles/

Interaction Design Foundation (IDF) Course : https://www.interaction-design.org/co...

HFI UX Course : https://hfi.training/me/

Google UX Course : https://www.coursera.org/professional...

LEAD by Stanford : https://grow.stanford.edu/exec-ed/lea...

00:00 - Intro
00:30 - Arya’s Journey of Transitioning into UX
3:43 - Advice on UX Transition
5:00 - Recommended UX Certifications
6:06 - Is a 1 day Certification worth it?
7:58 - FREE UX Resources to Get Started
8:23 - How to Switch Career into UX Design from any profession
10:43 - The Main Problem
11:11 - What is Cocoon Series ?
11:41 - T-Shaped & I-Shaped Competency
13:24 - Origin & Purpose of Cocoon Series
15:37 - Data Driven Design
17:21 - What is UX Discovery ?
22:22 - Impact of Cocoon Series in Organisations
25:10 - How to start a Cocoon Series
27:21 - UX Storytelling
28:25 - Selection Criteria of LEAD in Stanford University
31:04 - Power of Stories in UX
34:39 - What is Story Bank ?
35:50 - Story Bank Funnels in LEAD
37:40 - How to Apply to LEAD at Stanford ?
38:59 - How to Start Freelancing in UX Design
40:28 - Intention is Important
41:37 - Giving back to the Community

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