Unlocking the Secrets of Ethical Persuasion with Dr. Chris Phelps | The Cialdini Method in Action

What if the secret to growing your business wasn’t about working harder—but understanding how people think and make decisions?

In this powerful conversation, Dr. Chris Phelps joins Dr. Laura Shwaluk and Jerry Kezhaya, hosts of the BBMMUSA Podcast, to explore how ethical persuasion can transform the way you lead, sell, and communicate.

Dr. Phelps, a certified trainer for Dr. Robert Cialdini, reveals how the 7 Principles of Influence—from reciprocity to social proof—can be applied in everyday business and life to create trust, connection, and measurable results.

👉 Listen in and learn how to harness the science of persuasion—ethically and effectively.

🔗 Connect with Us
🎧 https://bbmmusa.com

🌐 Learn more about Dr. Cialdini’s work: https://cialdini.com

👥 Episode Guest: Dr. Chris Phelps
🎙️ Hosts: Jerry Kezhaya & Dr. Laura Shwaluk

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