#24 The Company Scorecard - Becoming an Elite Financial Advisor with Sten Morgan

Episode 24: The Company Scorecard: How to keep score in your financial services business


http://www.StenMorgan.com/24

Have you ever been to an athletic event without a scoreboard? It’s confusing because the whole point of the game is to track the progress of each team. Knowing the score means everything.

But when it comes to financial advisors, the industry usually doesn’t teach you how to keep score and what they tell you to measure isn’t an accurate way of knowing if you’re winning or not.

So, in this episode, Sten breaks down what you should be measuring in your business, and he gives you a downloadable scorecard you can start using TODAY in your business.


00:00 Intro
01:51 Scorecard for Financial Advisors
03:49 What is a Scorecard
04:27 The reasons for having a Scorecard
06:39 The results of a Scorecard
08:45 What to track in a Scorecard
13:27 Measuring efficiency
15:36 What is not on a Scorecard
18:32 A practical challenge
21:04 What else to know
26:20 Conclusion




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Sten Morgan, CFP, ChFC, is a leading voice in the financial services industry and one of the most accomplished young advisors in the country. He founded Legacy Investment Planning at age 25 and was named a “40 under 40” advisor by Investment News at age 30. As president of Legacy, he strives to effect positive change in the industry, coach and support other advisors, and bring true value and vision to his clients. In 7 Mindsets of Success: What You Really Need to Do to Achieve Rapid, Top-Level Success (Morgan James Publishing, February 2017), he shares tips and advice for building a successful business, including the seven mindsets that helped him become a top financial advisor with his own firm at such a young age.