The Thing No Sales Course Teaches You (But Should)

Most sales courses teach you scripts, objection handling, and closing techniques.

But none of them teach you the thing that actually makes all of it work — your aura and frame.

You can have the perfect script and still sound like you're begging. You can know every objection handler and still lose the deal because of how you showed up.

In this video, I'm breaking down the real difference between low-status and high-status salespeople — and why your energy on the call matters more than the words coming out of your mouth.

Here's what I cover:

The "Bridge" concept — why you're the only way they get to the solution, and how to hold that in your head before every call.
"I need them" vs "They need me" — the mindset shift that changes everything.
Low-status vs high-status language — the exact phrases that make you sound desperate and what to say instead.
How aura interacts with tactics — why good aura + bad script beats bad aura + perfect script every time.
Respect and boundaries on the call — the behaviours you should never accept from prospects.
How I train my reps on this — what we look for, the exercises we run, and how we fix not just what they say but how they say it.

This is the foundation. Get this wrong and nothing else works.

DM me "CLOSER" on Instagram if you want to learn how I train salespeople 1:1 and place top performers into roles earning £17k+/month in commission.