SEO + GEO Optimisation ✅ How to Rank Content in 2025

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If you create copy online in 2025, then there's a new type of traffic engine you need to know about. You probably know about SEO (Search Engine Optimisation), but now there's a new one specifically for AI called GEO (Generative AI Engine Optimisation). In this video, I'll show you how it works.

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After having a person reach out to me saying they were recommended by ChatGPT, then seeing that there is a little organic traffic coming from ChatGPT, Claude, and Perplexity, I decided to research deeper.

Using my favourite copy tool Frase, I saw they've actually added a new optimisation feature for GEO alongside SEO. So with just a few adjustments, you can quickly improve your articles to help get more traction from SEO as well as GEO. Double the optimisation, hopefully the double the traffic!

0:00 SEO + GEO Optimisation
0:14 What is GEO (Generative AI Engine Optimisation)
1:42 GEO Optimisation

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