Paul Sun-Hyung Lee | Hats For Hope Ambassador

Of the 27 people diagnosed with a brain tumour every day in Canada, eight will find out they have brain cancer. Malignant or not, brain tumours are life-altering, and treatment options are limited and often invasive. Hats for Hope is a movement to raise awareness for brain cancer in Canada, taking place on Friday, October 24, 2025.

Back in 2018, Brain Tumour Foundation of Canada had the House of Commons declare October 24, the very first Brain Cancer Awareness Day in Canada. Since then, the organization has sold thousands of Hats for Hope toques, raising funds and awareness for this devastating disease. Over the years, the campaign helped reach millions on social media. This year, we're thrilled to introduce a brand-new item to the Hats for Hope collection — a pair of stylish mittens – in addition to our cozy hoodie and toque. All proceeds from the sale of the hats, hoodies and mittens will help support Brain Tumour Foundation of Canada’s mission to reach every individual in Canada affected by a brain tumour through advocacy, research, information, support, and education.

This year, actor Paul Sun-Hyung Lee, best known for his award-winning role as Appa in Kim’s Convenience and for his appearances in The Mandalorian and Avatar: The Last Airbender, is joining the campaign as an ambassador to help amplify awareness nationwide.

On October 24, Brain Tumour Foundation of Canada invites you to wear your Hats for Hope gear with pride, snap a picture, and share it on social media using the hashtags #HatsForHope and #HoodiesForHope.

Purchase a hat, hoodie or mittens: www.hatsforhope-shop.ca

Learn more about the Hats for Hope movement: www.hatsforhope.ca

Learn more about Brain Tumour Foundation of Canada: www.braintumour.ca