When to Suggest A/T or H/T Truck Tires

To best serve customers, a tire dealer needs to have product offerings that properly cover the entire performance and aesthetic spectrum in a lineup that makes sense for the market. When it comes to pickup truck and SUV tires, both highway-terrain – or H/T – and all-terrain – or A/T – are typical candidates for customers searching for their next set of tires. These segments have seen steady growth over the years, with the market share between the two remaining constant. But how do you find out which will be the better match?

In this Tire Review Continental Tire Garage Studio Video, we discuss A/T vs. H/T: a true dilemma for many an SUV or truck driver. Typically, A/T tires focus on great off-road performance and an aggressive appearance, while H/T tires should focus on a smooth and quiet ride. A/T tires have what you might call “the look” of an off-road tire, whereas H/T tires aren’t so appearance-centric, often looking more like a beefed-up touring tire.