Advanced Structured Data for Medical Websites

Watch the replay of Paul Lovell, Jeff Burns of Schema App, and Jono Alderson from Yoast talking about medical structured data, how to enhance the signals you send to the search engine, and how this is a type of structured data Google does not mention in the developer's guidelines.

0:00 Introduction to Guests and Topic
3:11 Why Healthcare Businesses Should Care About Structured Data
4:33 General Schema Markup Overview
7:24 Types of Rich Results for Healthcare Sites
10:43 How to Maximize Rich Results for Your Healthcare Website
12:20 Health and Life Sciences Schema Extension
15:17 Example Use Cases for Extended Healthcare Schema
17:32 How Schema Supports E-A-T for Medical Sites
22:57 Linking to Wikidata/Wikipedia
24:16 Two Steps to Finding Schema Markup Opportunities
26:44 Marking Up Pages Automatically
28:03 Google’s New FAQ Limits
30:00 Structured Data for Local Healthcare SEO
31:40 Measuring the ROI of Structured Data
35:12 Tools to Report on Medical Schema Effectiveness
42:15 Overtaking Competitors’ Featured Snippet Results
46:15 What Structured Data To Use?
49:48 Geo-Location Markup for Local Businesses
52:00 Advanced Schema Settings in Yoast
54:23 Best RIch Results for Healthcare Companies
56:08 Closing Tips: Structured Data Tools

Slides and transcript → https://www.semrush.com/webinars/adva...

Semrush Site Audit Tool → https://www.semrush.com/siteaudit/

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