Will Buxton on F1 and Drive to Survive - The Creative Drive Podcast

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture.

We cover the surprising travel hotspots on the F1 circuit, and what it’s like interacting with drivers after highlighting their moments on screen. The good and bad of social media, the nuances of connecting with both US and global fans, and Will's unique journey that inspired the New York Times bestselling book GRAND PRIX: An Illustrated History of Formula 1.

Plus, Taro and Will dive into the latest on the racing scene: Does Lando have a shot at unseating Max? Could Lewis return to the top? And who’s looking promising as the next big name in F1? Tune in for an insider’s take on the creative process, life on the F1 circuit, and the evolution of Formula 1 fandom worldwide.

0:00 Intro
0:45 Will Buxton on working for F1 and how he got started on Drive to Survive by Netflix
04:43 Will Buxton thinks Mercedes and Ferrari being absent from the show helped make Drive to Survive a success
06:00 Will Buxton's first interview on Drive to Survive by Netflix
07:20 Did F1 know what to expect from Drive to Survive from the beginning?
10:15 Has Drive to Survive changed F1?
11:35 How F1 team bosses use media such as Drive to Survive to achieve their goals
13:35 Which F1 drivers are easiest to talk to?
14:50 Will Buxton on fame, social media and negative comments on the internet
23:45 Will Buxton on always wanting to be a motorsports journalist
26:20 Will Buxton on how he got his first break as a journalist
30:35 Will Buxton loves Los Angeles
34:19 Will Buxton on eating chicken sashimi and McDonalds in Japan
35:50 Will Buxton thoughts on Lando Norris's chance to win a championship
40:30 Will Buxton on racing against a 16 year old Max Verstappen
43:45 Will Buxton on Lewis Hamilton ever winning another championship
47:00 Will Buxton on up and coming young F1 talent
50:00 Why did Will Buxton write Grand Prix: An Illustrated History of Formula One, a NY Times Best Seller
55:00 Will Buxton is amazed at how big F1 is in the US
57:56 Grand Prix book final thoughts
1:01:25 We asked Will Buxton's creative drive

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