Mountennis

Кейс о кампании "Теннис по-алматински" для Beeline Kazakhstan.
Mountennis
The City Sets the Rules of the Game!

For the first time, the ATP 250 Series tennis tournament was held in Almaty - a historical event few believed would ever make its way to the city, where tennis has never been the most popular sport. Beeline Kazakhstan, as a proud sponsor of the Almaty Open ATP250, was encouraged to promote the tournament among the city’s residents.

Almaty is surrounded by mountains and is literally built on a slope. This defining feature shapes the sloped city’s life, culture, and folklore. Locals take great pride in it, and whenever brands embrace this unique aspect, they value it.

Beeline Kazakhstan and ATP 250 introduced the world’s first sloped tennis court on a mountain slope and launched Mountennis - an amateur tennis 2-day tournament in Almaty played on an inclined court, serving as the perfect prelude to Almaty Open ATP 250 a week before the start.

Client: Beeline Kazakhstan
Head of MarCom - Dinara Usinalieva
Senior Brand Manager MarCom - Zhuldyz Kononbaeva
Arkadiy Lozinskiy, Head of Media Department

Kazakhstan Tennis Federation:
Gulmira Zakiryanova, Director of PR and Marketing at the Kazakhstan Tennis Federation
Andrey Kvasov, Director of the Almaty branch of the Kazakhstan Tennis Federation

Agency: GForce Grey
Managing Director: Yulia Tushina
Executive Creative Director: Yevgeny Kostylev
Creative Group Head: Rafael Imamniyazov
Head of Art Department: Anton Ussenov
Senior Designer: Diana Korchevskaya
Designer: Aizhan Shagansariyeva
Designer: Omi Makarenko
Motion Designer: Alexandr Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasia Semenova
Account Director: Anastasia Ivanova

Production: Extreme Athletics