LinkedIn Content Strategy 2026 Content Brunch #5 with Nikita

Most people on LinkedIn don’t struggle with posting.
They struggle with strategy.

What to post, when to post, how often to talk about your work, and when it’s okay to mention your services without feeling awkward.

In this session, we break down a practical LinkedIn content strategy using the content funnel, but with a beginner-friendly lens.

You’ll learn how to structure your content across top, middle, and bottom of the funnel based on your current goal, not generic advice.

What this session covers:

How the LinkedIn content funnel actually works
What counts as TOFU, MOFU, and BOFU content (even if you’re just starting)

Content ratios for different goals:

Getting clients
Promoting a new service
Growing newsletter subscribers
Building a personal brand
How often to talk about your services without sounding salesy
How to create “work talk” even if you don’t have case studies yet

This session is ideal if you are:

A beginner or early-stage creator on LinkedIn
A freelancer, solopreneur, or consultant
Someone posting inconsistently and unsure what to focus on
Building visibility now and optional monetization later

Cear strategy you can adapt as your goals change.

If this helped, share it with someone who’s stuck on what to post next.