Connecting the Funnel with AMC | Amazon Advertising

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.

Key Topics Covered:

🟠 How Amazon is democratizing insights and creative tools for both small and enterprise brands

🟠 The real value of AMC and not just for data, but for action

🟠 Path to purchase, time to conversion, and ad type overlap to guide your decisions

🟠 Building audience-first strategies with AMC Audiences, even within Sponsored Ads

🟠 The risk of viewing ad types in silos (and how to connect the funnel)

🟠 A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries

🟠 Frameworks for helping brands prioritize what to do next, not just chase new features

Connect with Joe on Linkedin:
linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin:
linkedin.com/in/destaney-wishon

#amazonamc #amazonads #amazonadvertising