Me, Incorporated

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Discover the power of personal branding with Lisa N. Alexander in this insightful session titled "Me, Incorporated." Lisa, an expert in personal branding, delves into the crucial elements that make up a compelling personal brand. She explains the significance of defining and controlling your narrative to match your audience's perceptions with your intentions. Throughout the session, Lisa provided practical strategies and real-life examples, including the stories of "Grace" and "Karen," to illustrate how a well-crafted personal brand can lead to professional success and fulfilment.

Learn why personal branding is more than just logos and mood boards—it's about creating a narrative that positions you uniquely in the marketplace. Lisa discusses the top reasons for building a personal brand, from controlling your narrative to charging a premium for your services. She also covers crafting effective vision and mission statements that reflect your values and goals.

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TIMESTAMP:
0:00 - Introduction to Personal Branding
1:00 - Defining Personal Branding: Beyond Aesthetics
2:00 - Top Reasons to Develop Your Personal Brand
5:00 - Case Study: Transforming Grace's Brand
10:00 - Building Vision and Mission Statements
15:00 - Practical Steps to Build and Leverage Your Personal Brand