Building a Business with Heart: Lu Urdaneta on Faith, Femininity & the Power of Culture

She moved to the U.S. with a dream, co-founded a family-run business, and helped grow it into a global multi-million dollar brand. But behind the success, Lu Urdaneta leads with something rare in today’s business world: love, gratitude, and feminine energy. As Chief Culture Officer at MONAT, Lu’s mission is to build a company where recognition, unity, and care aren't just buzzwords — they’re foundational values.

In this episode, we explore:
What it means to bring your feminine energy to the boardroom (and not just your living room)
How MONAT built a loyal culture through gratitude and recognition
What Lu has learned from building a business with her father and brothers
How faith, spirituality, and being your own best friend shaped her leadership

Whether you’re dreaming big, growing a business, or just trying to stay grounded — this conversation is your permission slip to lead with love.


Follow Lu Urdaneta:
Lu Urdaneta Instagram:   / luurdaneta  
Monat Gratitude: https://l.instagram.com/?u=https%3A%2...
Monat Global: https://l.instagram.com/?u=https%3A%2...
Monat Gear: https://l.instagram.com/?u=http%3A%2F...

Follow Gio:
Instagram:   / gioingletto  
TikTok:   / gioingletto  

Follow Kat:
Instagram:   / katfilpi  
Tiktok:   / katfilpi