Understanding the Legal Risks of Cold Texting w/ Michael Bartolomei | REtipster Podcast 206

Show Notes: https://retipster.com/206-michael-bar...

In this episode of the REtipster podcast, I sit down with Michael Bartolome, VP of Launch Control, to dive deep into the world of text marketing for real estate investors, especially those in the land business. We explore how text marketing has become a powerful tool, how to maintain compliance with TCPA, the do's and don'ts of launching campaigns, and how to avoid common pitfalls. Michael shares expert advice on how to leverage text outreach effectively, ensuring meaningful engagement without raising compliance issues. Whether you're new to text marketing or looking to fine-tune your strategy, this conversation will provide valuable insights and practical steps to enhance your approach.

0:04 - Introduction to Text Marketing
1:40 - Understanding Launch Control
3:14 - Benefits of Text Engagement
4:23 - Compliance and Legal Considerations
8:51 - Risk Profiles in Text Marketing
11:43 - Handling Legal Risks
16:20 - Building a Conversation
23:19 - Crafting Effective Text Messages
26:03 - Leveraging AI in Text Marketing
28:58 - Combining Marketing Channels
32:04 - Closing Deals Through Texting
37:59 - Measuring Success in Campaigns
43:43 - Committing to the Process
52:23 - Skip Tracing for Phone Numbers
55:18 - Opt-out Messages and Regulations
1:09:45 - Maintaining Good Standing with Carriers
1:20:14 - The Future of Text Marketing
1:24:07 - Conclusion and Resources

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