Programmatic Targeting Explained: 5 Types + When to Use Them

Programmatic targeting is like having a perfectly guided missile that precisely locks onto your desired audience.

With programmatic targeting, you can unleash the power of data-driven strategies to create ad campaigns that hit the bullseye every time.

So, get ready to reveal the techniques and types of programmatic targeting and delve into the nitty-gritty details in this video.

00:00 - Intro
00:36 - Programmatic Advertising vs. Facebook/Google Advertising
01:18 - Device Targeting
03:06 - Geographical Targeting
04:46 - Contextual Targeting
06:20 - Demographic Targeting
07:57 - Behavioural Targeting
09:27 - Closing

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► Programmatic strategy for complete beginners: https://epom.com/blog/programmatic/wh...

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