5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

What Is Consumer Behaviour? (+ How To Influence It):
   • What Is Consumer Behaviour? (+ How To...  

#consumerbehaviour #brandstrategy #brandingtips

✅ FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-...

✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
https://brandbuildr.ai/

✅ 101 Dynamic Brand Strategy Questions
https://brandbuildr.ai/101-questions/

By the end of this video, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

0:00 5 Factors Influencing Consumer Behavior (+ Buying Decisions)
1:57 Factor #1: Psychological
2:14 Factor #1: Psychological - Motivation
3:08 Factor #1: Psychological - Perception
4:06 Factor #1: Psychological - Learning
4:55 Factor #1: Psychological - Attributes & Beliefs
5:52 Factor #2: Social
6:28 Factor #2: Social - Family
7:07 Factor #2: Social - Reference Group
7:56 Factor #3: Cultural & Tradition
8:26 Factor #3: Cultural & Tradition - Culture
8:45 Factor #3: Cultural & Tradition - Sub-Culture
9:25 Factor #3: Cultural & Tradition - Social Class
9:55 Factor #4: Economic
10:24 Factor #4: Economic - Personal Income
10:41 Factor #4: Economic - Family Income
11:06 Factor #4: Economic - Income Expectations
11:38 Factor #4: Economic - Savings Plan
12:02 Factor #5: Personal
12:23 Factor #5: Personal - Age
12:50 Factor #5: Personal - Occupation
13:10 Factor #5: Personal - Lifestyle

#factorsinfluencingconsumerbehavior #Factorsinfluencingbuyingdecisions #consumerbehavior #typesofbuyingdecisions #emotionalbuyingdecisions #lifestyle #familyincome #brandculture #brandmasteracademy #consumerbehaviour #brandstrategy #brandingtips

---------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-...


✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-...

✅ INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground

https://brandmasteracademy.com/?utm_s...

-------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------

✴️✴️ BRAND MASTER ACADEMY ON SOCIAL

Instagram -   / stephenhouraghan  
Facebook -   / brandmasteracademy  
Linkedin -   / stephen-houraghan  
Youtube -    / @brandmasteracademy  
Twitter -   / brandmasteracad  


✴️✴️ JOIN THE FACEBOOK COMMUNITY

  / brandmasteracademy  
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.

✴️✴️ EXCLUSIVE TIPS & TECHNIQUES

https://brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques




--------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------



🎧🎧 LISTEN TO THE BRAND MASTER PODCAST

https://brandmasteracademy.com/brand-...




---------------🙏 SUPPORT THE CHANNEL 🙏-------------------

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.



🙏🙏 AMAZON | https://amzn.to/30JtFmU

🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso

🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso

🙏🙏 WEBFLOW | https://webflow.grsm.io/bma

🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw

🙏🙏 AWEBER | https://bit.ly/3rWpzDR