EP 127: Black Hat Affiliate To Scaling A Health Insurance Agency With Micheal Walker

Mike Walker has seen every side of the affiliate game from Craigslist hustles and ringtone offers to building a full-blown health insurance agency.

In this episode, he shares how he first got hooked on media buying, the money mistakes he had to learn the hard way, and why networking shortcuts can change everything.

We also dig into how he turned ACA flows to scale his agency, why media buying is a skill he’ll never give up, and how he’s using AI in his business that go beyond the hype.

If you’re curious about the evolution of affiliate marketing, what it really takes to scale, and where AI fits into the future of business, this is one you’ll want to catch.

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00:00 – Intro
00:52 – Guest intro: Who is Mike Walker?
01:01 – Networking and why events matter
04:54 – Early days: Craigslist and ringtones
08:17 – The first big wins in affiliate
18:33 – Building a health insurance agency
28:05 – What happens when tax credits change
29:08 – Shifting focus in the insurance world
30:47 – The grind (and reward) of media buying
34:14 – Real uses of AI in operations
46:22 – The future of AI and what to watch out for
50:12 – Advice for breaking into the space

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Connect with Mike Walker:

Instagram:   / its_walker  
Website: https://rubiconperform.com/
Email: [email protected]

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