The Better Customer–Startups or Big Enterprise?

Step inside the Group Partner Lounge to hear Y Combinator Group Partners Harj Taggar, Michael Seibel and Brad Flora discuss the pros and cons of startups selling software to other startups. Or is there a better approach out there?

Apply to Y Combinator: https://www.ycombinator.com/apply/
Work at a startup: https://www.workatastartup.com/

Chapters (Powered by https://bit.ly/chapterme-yc) -
00:00 - Intro
01:20 - When selling to startups doesn't work?
03:53 - Startups might not have the problem
05:03 - Startups are not an easy customer than enterprise
05:55 - Early stage companies churn
09:35 - Sales
12:01 - The benefits of charging startups
14:22 - Bottoms up sales strategy
15:18 - Big takeaway

#startups #sales #tech #software