How to Generate 25% of Your Pipeline with AI: Saima Rashid Breaks it Down

What if you could turn your sales teams into robust growth engines by generating 25% of your pipeline through AI without losing the human touch?
Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense. Together, they discuss how AI is reshaping modern marketing and sales. Saima shares how companies can drive up to 25% of pipeline through AI while enhancing, rather than replacing, human teams. She also shares strategies for balancing brand and demand, integrating AI with SDR workflows, and aligning remote-first teams for success. From selecting first-use AI cases to building diverse leadership, this episode offers actionable insights for marketing and revenue leaders seeking to scale operations without compromising the human touch that drives exceptional customer experiences.

What you will learn:
How to use AI agents to generate 25% of your pipeline
Why the modern marketing leader must balance brand building and demand generation
How to transition BDR teams to phone-focused roles while automating email with AI
The framework for selecting and implementing your first AI use cases
Why diversity in leadership drives better business outcomes
How to build effective go-to-market strategies that influence the 81% of buying decisions made before sales engagement
The importance of creating integrated customer journeys
How to maintain team alignment and drive AI adoption in remote-first organisations
Why data-driven decision-making remains crucial for measuring success

Saima Rashid is a five-time industry award-winning Marketing and RevOps leader with over 20 years of experience across B2B and B2C sectors. Now, SVP of Marketing and Revenue Analytics at 6sense, she brings a data-driven approach to revenue growth and go-to-market strategy. With a background in business and revenue analysis, Saima has analysed over 14,000 companies and is known for driving organisational change through insights and operational excellence. Her leadership blends analytical rigour with a deep understanding of modern marketing dynamics.

Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.

Let’s start scaling.