Huge Dealer Markup Is KILLING This Toyota Car!

Huge Dealer Markup Is KILLING This Toyota Car!

Toyota dealerships are up to their old tricks again. Most consumers will not be able to afford the apparently "affordable" hybrid because to the massive markups that are applied to the mainstream Prius.

Let's first discuss what qualifies as a car as "affordable" in the first place before moving on to the real markups that have been mentioned. Based on monthly payment costs and the median income of the population, a recent study determined that the Prius Prime is among the six new automobiles that are officially deemed “unaffordable” for the typical consumer. However, the reason why dealers are raising the purchase price to pad their own wallets isn't because Toyota has raised the price of the Prime.

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