Help, my CEO says we should be using AI
Автор: CMO Therapy
Загружено: 2025-03-15
Просмотров: 4
Ever feel like AI is the shiny new toy everyone’s talking about, but you’re not sure what to do with it? In this episode of CMO Therapy, I sit down with marketing maestro Sumeet Vermani to cut through the hype and uncover what AI really means for marketers.
We’re tackling the big questions:
Where do you even start with AI?
Should you focus on tech or strategy first?
And what’s the right balance between human creativity and machine efficiency?
Sumeet shares real-world examples, from AI-generated personas to global content localisation, and even a glimpse into AI-powered sales coaching. Plus, we explore how to avoid AI pitfalls, foster collaboration across teams, and create a future-ready marketing strategy.
If you’ve ever wondered how AI could transform your marketing team (or secretly feared it might replace you), this is the episode for you. Expect actionable insights, a few laughs, and a hefty dose of inspiration. Don’t miss it!
Music clip by Filo Starquez, Divergence
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