How to launch a global e-commerce campaign in minutes (like SKIMS)

Launch global e-commerce campaigns in minutes like Nordstrom, SKIMS, and Lady Gaga. Watch as we build and schedule a complete product launch, from homepage updates to AI translations, all coordinated through Sanity's Content Operating System.

What you'll see:

Media Library: Centralized asset management with automatic AI context extraction
Content Releases: Bundle changes across your site and schedule simultaneous publishing
Product enrichment: Sync from your PIM and add custom business context
Reusable campaigns: Define once, reference everywhere across your site
Presentation mode: Preview changes on your live site before publishing
Canvas: Write in a distraction-free environment with automatic content mapping to Studio
Real-time collaboration: Multiple editors working in the same document simultaneously
Custom apps: Build bespoke workflows with the App SDK
AI translation: Translate content at scale with Agent Actions

🔗 Get the Engineer’s Guide to E-commerce Content Operations: https://www.sanity.io/blog/e-commerce...

👆 See how SKIMS, Lady Gaga, and Tecovas scale. Code snippets, data models, and architecture diagrams from scaling e-commerce brands.

This video is a part of the Sanity 101 playlist https://snty.link/101

⏩ Chapters

00:00 Assets
00:56 Create release
01:27 Enrich product
04:14 Campaign
06:13 Homepage
11:47 Article
16:26 Translate with AI
18:33 Release

🔗 E-commerce links

E-commerce page 👉 https://www.sanity.io/ecommerce
E-commerce engineer’s guide 👉 https://www.sanity.io/blog/e-commerce...
E-commerce merchandiser’s guide 👉 https://www.sanity.io/blog/e-commerce...
Sanity Connect for Shopify 👉 https://www.sanity.io/docs/apis-and-s...

🔗 Features/products mentioned in the video

Media Library 👉 https://www.sanity.io/media-library
Content Releases 👉 https://www.sanity.io/content-releases
Sanity Studio 👉 https://www.sanity.io/studio
Canvas 👉 https://www.sanity.io/canvas
Agent Actions 👉 https://www.sanity.io/agent-actions
App SDK 👉 https://www.sanity.io/app-sdk

Read the docs 👉 https://www.sanity.io/docs
Get started for free 👉 https://www.sanity.io