Google Ads Viewable Impression Metrics

Google Ads has an entire slate of metrics that are based on viewability of your ads rather than simple impressions. These might not be groundbreaking numbers, but it's important that you know what they are and how they impact your accounts. In this video, we'll walk you through the definitions of the viewability metrics and talk about some instances you may want to use them.

00:42 - Which ads are considered viewable?
2:54 - Viewing viewability metrics in Google Ads
9:14 - Using viewability metrics to help with ad testing
10:41 - Using viewability metrics in bidding
11:44 - Using viewability metrics to help find better targeting options

#googleadsviewability #googleadsviewableimpressions
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