How luxury e-commerce finds its way to success | The deal behind Richemont and Yoox Net-a-porter
Автор: Fashion Brief
Загружено: 2022-10-10
Просмотров: 6428
Though most of us get used to shopping luxury goods in stores, luxury e-commerce platforms are thriving especially during the pandemic period. The market becomes more and more competitive with big players, trying out new approaches to win the market share. In August 2022, Richemont initiated the deal to trade Yoox Net-a-porter Group to its rival Farfetch due to its mismanagement causing enormous losses. This signalised that luxury e-commerce players need to find their USP as well as business model to sustain the business.
#LuxuryEcommerce #Farfetch #YNAP
00:00 Intro of the episode
00:35 Case Introduction: Richemont selling YNAP to Farfetch
03:11 Reasons why YNAP is draging down Richemont's Revenue
06:08 Pros and cons of luxury e-commerce
06:49 mytheresa's strategy: special editorials and collections
08:29 Farfetch's business model: e-concession
10:02 Summary luxury e-commerce strategy
11:15 Outro: 2-year anniversary Fashion Brief
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